Ben Mandelbaum co-founded SPS to help expedite Medicaid pending cases and increase approval rates. He designed a unique system that properly tracks, expedites and completes each Medicaid pending case, providing immense relief to thousands of facilities and individuals each year.
Ben's intimate understanding of the Medicaid system has enabled him to refine and improve the Medicaid Application process in several states.
Ben earned a degree in finance and previously held several financial and senior executive roles at businesses in the healthcare industry.
Senior Planning Services is the leading comprehensive Medicaid application company in the healthcare industry.
We have earned a stellar reputation by successfully guiding
There are many specific guidelines for long-term Medicaid eligibility, which often change.
The approval process is tedious, overwhelming and very time-consuming.
Senior Planning Services undertakes the entire process on behalf of the applicant, minimizing the risk of failure and optimizing Medicaid eligibility.
Our resources and years of expertise developed through thousands of approvals are channeled into each application we prepare.
Senior Planning Services grants applicants and their families the peace of mind and support they deserve.
We have earned a stellar reputation by successfully guiding
thousands of individuals through the complex Medicaid process.
There are many specific guidelines for long-term Medicaid eligibility, which often change.The approval process is tedious, overwhelming and very time-consuming.
Senior Planning Services undertakes the entire process on behalf of the applicant, minimizing the risk of failure and optimizing Medicaid eligibility.
Our resources and years of expertise developed through thousands of approvals are channeled into each application we prepare.
Senior Planning Services grants applicants and their families the peace of mind and support they deserve.
Our Team


Michael Steinberg
Director of Business Development
Michael is instrumental in SPS growth and expansion. He leads the strategic marketing and development team, while overseeing client relations, sales analytics, and marketing implementation.
He has helped grow SPS exponentially over the past decade, and continues to aid SPS in helping individuals experience peace of mind in more states and new facilities.
His previous positions as Sales and Marketing Manager for a homecare medical equipment company and Director of Community Relations at an adult daycare center have provided him with an extensive background in the Healthcare industry.
His previous positions as Sales and Marketing Manager for a homecare medical equipment company and Director of Community Relations at an adult daycare center have provided him with an extensive background in the Healthcare industry.

Esti Frankel
Director of Sales
Esti Frankel, a recognized accounting and finance expert for real estate brands and prime outlet malls, joined SPS in 2010. She is responsible for the company's sales operations strategy and competently directs the SPS sales team.
As a mother and a people's person, Esti loves connecting with older people and is passionate about helping individuals navigate this challenging process without stress.
Esti holds a BA in business, finance from Hebrew Theological college.
Esti holds a BA in business, finance from Hebrew Theological college.

Esti Schacter
Director of Operations
Esti Schacter joined SPS in 2014 and has played a key role in driving automation, enhancing process efficiencies, and streamlining training initiatives.
With a strong focus on refining workflows, Esti ensures faster Medicaid approvals while delivering exceptional customer experiences.
She holds an MBA from Baruch College and brings a results-driven approach to her leadership, fostering innovation and continuous improvement across the organization.
With a strong focus on refining workflows, Esti ensures faster Medicaid approvals while delivering exceptional customer experiences.
She holds an MBA from Baruch College and brings a results-driven approach to her leadership, fostering innovation and continuous improvement across the organization.

Abe Jankelowitz
Director of Medicaid Specialists
Abe started his healthcare career as a regional executive assistant in charge of helping facilities prepare for state surveys for a large healthcare brand. In 2012, he became executive director at a failing nursing facility and successfully transformed it into a profitable, growing establishment. In that role, Abe saw first-hand how challenging the Medicaid approval was for individuals, and was determined to change that.
Abe joined SPS in 2012 to help streamline and simplify the Medicaid process. He now trains SPS specialists to handle the Medicaid process with compassion, support and efficiency.
Abe joined SPS in 2012 to help streamline and simplify the Medicaid process. He now trains SPS specialists to handle the Medicaid process with compassion, support and efficiency.